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What is on-page and off-page SEO?

SEO is the direct relationship between your website and the search engines, where your webpage URLs will be displayed. Understanding the parameters of a webpage that makes it a good performer with search engines is the first and the foremost thing to be noted. While you go for that, there are several things that are to be checked, including the content of yours, the links and back-links, it contains, the keyword that the page uses and authenticity of everything that it has. Combining everything, you are going to get the…

What is directory submission in SEO?

SEO is all about getting more traffic to your site. The main objective of doing SEO is to get more traffic to your page. More traffic means better SEO rank and better SEO means more page ranking and hence more traffic to your site. Better traffic means growth in your business. However, directory submission is the thing that is often suggested for SEO makes. However, the question is why directories are to be submitted. What is Directory submission? To get into the details, the thing that is needed to understand…

How long until SEO changes take effect?

When you ask a direct question to someone about the time you will have to wait for SEO to take effect, the direct and instant answer, you will get is around 6 months. But here you will have to be very particular about the impact of your question. When you ask the question – when shall I see the effect, the question essentially refers to as Rank 1 position. However, when you ask the question is – when shall I start finding the effect, this question means you are asking…

What is On-Page Optimization in SEO

Want to top the competitors? Good content is not just enough. Since search engines are getting more clever and smarter with each passing day, getting a good ranking in a search engine is not that easy anymore. So, what can be done to rank well in a search engine? The answer is simple: “On page optimization”. It is one of the very first steps for a webmaster if they want their website to rank well and to increase the overall readability of the website. Here are some of the most…

How to Find the Right Keywords for SEO

Finding the right keywords is crucial for content or marketing strategy, but how to do it? Here is a keyword research process that can be followed to help people find the right keywords for SEO strategy: 1. Jot down a list of relevant and important topics To kick start this process, narrow down a list of topics that need to rank for in regards with generic buckets. Once the important topics are selected, they can be used to identify particular keywords. For instance, a company that sells marketing software may…

What is SEO in Digital Marketing?

Visualize a shop or outlet without a signage – no windows, no name, nothing. Buyers may drop in out of curiosity, looking for something the shop does not have. But, if the shop has a proper name with a product image or services on it, it would attract many potential buyers off the street and they will drop in the shop for exactly what they are looking for. Moreover, some of these buyers would also tell other potential buyers about their buying experience as well as about the shop and…

How To Choose An SEO Company – A Complete Guide

If you want to get successful and desired results for your corporation, you are supposed to follow some important steps just to ensure that you got the right professional workers running your website for getting proficient leads and act upon a strategic marketing idea. You must consider an SEO company of your own team and do make sure if you have chosen a good fit for your web. Furthermore, you should communicate with them regularly to get latest updates of work. To help you choose one of the best SEO…

World Backup Day is March 31. It’s time to back things up

Speed and reputation impact the ranking of your site. You can protect the SEO investment you've made with site security and backups. Don't risk losing your place to downtime or ransomware attacks when it's so simple to prevent. You can move your site back to a previous version with a click, so you're open for business again ASAP if anything ever goes wrong. Daily scans will warn you of malware so you can keep your site safe for customers. Unlock the power to be involved in the process or just…

20+ Website Load Time Statistics [Infographic – How Speed Affects Your Website]

Speed is essential. There is no denying that a quick, nimble web page trumps a slow site. Both users and search engines know that. Website load time statistics from numerous studies clearly show that if the average page load time exceeds 3 seconds, the abandonment rates soar. High bounce rates telegraph to search engines that visitors don’t find the website useful, which affects the ranking directly. And if that wasn’t enough, the numbers clearly show that shoppers avoid returning to eCommerce sites with performance issues. The marketing truism that there is no…

The Sooner You Optimise for Google Voice Search the Better

The Sooner You Optimize for Google Voice Search the Better

For years now Google has been working towards improving its voice search technology and algorithms. With so many people using a mobile device to access the internet these days, many people prefer to simply speak their search query rather than try to type it on a small screen. What this means is that people tend to speak a more detailed query as compared to typing, and Google has had to constantly modify how it’s search engine interprets these semantic queries. With many mobile devices equipped with enabled location tracking, many…

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