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Speed is essential. There is no denying that a quick, nimble web page trumps a slow site. Both users and search engines know that. Website load time statistics from numerous studies clearly show that if the average page load time exceeds 3 seconds, the abandonment rates soar. High bounce rates telegraph to search engines that visitors don’t find the website useful, which affects the ranking directly. And if that wasn’t enough, the numbers clearly show that shoppers avoid returning to ecommerce sites with performance issues. The marketing truism that there is no…
For years now Google has been working towards improving its voice search technology and algorithms. With so many people using a mobile device to access the internet these days, many people prefer to simply speak their search query rather than try to type it on a small screen. What this means is that people tend to speak a more detailed query as compared to typing, and Google has had to constantly modify how it’s search engine interprets these semantic queries. With many mobile devices equipped with enabled location tracking, many…
To get favor in the search engines these days, the real focus is on useful content. Most importantly, quality content that really helps the reader. That’s what search engine giants like Google are placing more and more emphasis on. Google wants to present the most relevant and useful content when someone queries its search engine. No matter what your business is – whether is a business that solely operates online or offline, or a combination of the two – the more helpful and readable content you have on your website,…
With mobile being one of the most popular ways for people to search the web, and voice apps such as Siri and Google Home taking a lot of the arduous typing out of the equation, voice search is on the increase. This means instead of people typing their search request into a search engine like Google, they are simply “speaking” what they want to find. But does it really matter whether someone speaks a request or types it? It can. For starters, people are by nature lazy typists. We see…
Google is always changing and updating its algorithms in a bid to deliver the best and most relevant results for searches on it’s platform. With so many people conducting searches via a mobile device these days, Google is on the verge of introducing its Mobile-First algorithm. But what is Mobile-First and are you ready for it? Google’s Mobile-First Index Explained Mobile-First is a new search index Google will likely be introducing and rolling out sometime in 2018. According to a variety of recent studies, some 60% of the global population…
“The money is in the list” is a very common expression in the internet marketing world, but it’s not a term that’s relevant only to IM and related businesses. Every single business that has a web presence can benefit from growing and nurturing an active email list, whether your business operates entirely online or offline. Why Have An Email List? It doesn’t matter what sort of business you run, building an email list of relevant subscribers is simply a wise idea on a number of levels. Not everyone who visits…
Anyone who runs a website or is involved in SEO will know that backlinks are important. Although Google and other search engines have really tightened up on the effectiveness of backlinks in recent times to ensure only quality backlinks are used as ranking factors, backlinks still play a very pivotal role in helping pages and websites in general rank well in search results. These days Google doesn’t like what are obvious paid backlinks, or links that originate from low quality websites. The search engine giant is also starting to clamp…
When we think about rankings and traffic and SEO, most of our thoughts are often centred on producing written content. Many overlook the power of video and how videos can explode your website traffic. If predictions by Crisco are accurate, then by the year 2021 (only a mere 3 years away at the time of this writing), a massive 80% of all online traffic will be a direct result of video! That’s an enormous figure to wrap your head around when there is always so much focus on written content…
Many businesses build a website, create a Homepage, fill the rest of the site with content regarding their services and that’s about it. From that point on the website becomes dormant with regards to fresh content. Whether your business is online or offline, if you are running a website to attract potential leads and customers, then having a blog that is regularly updated with relevant content is one of the best online marketing tools at your disposal. In this article, we’ll be covering some of the top reasons why your…
