Dwell time when it comes to websites simply means the number of time visitors spends on a page on your site. The longer the dwell time, the more this indicates to Google and other search engines that the piece of content is of value to the reader. There are two major reasons you want to keep visitors on your site for as long as possible: Your content is offering value and building trust and a relationship with your visitor Google uses dwell time as one of its ranking factors With…
Good SEO is all about optimizing websites and content to achieve the best rankings in organic search results. As things online are constantly changing, so are the requirements for positive SEO. Therefore, it’s important to be aware of what SEO tactics will actually kill your search engine rankings rather than build them. In this post, we’ll cover some of the more common SEO bad practices so you know what to avoid. Keyword Stuffing In the “olden days” of the internet, Google algorithms were much more simplistic. It used to be…
SEO is all about keeping up with current trends, what the search engines are doing and what is getting the desired results. SEO should always be white hat to avoid Google penalties, so avoid anything that is obviously black hat, or even in the grey zone. In this post, we’ll briefly sum up just a few of the positive things you can do for SEO and website traffic in 2018. #1 - Write Blog Content A static business website that never adds new and valuable content can be viewed as…
If you are a new organization or have a brand new initiative, there are quite some reasons that will make you want to build a digital presence. It's not daunting for you to get there you can make it by starting from scratch. Many companies have tried this and accomplished their goals in this competitive market. You need to follow these four steps to make it: Plan for social media goals This is the initial step where you have the answer the question "why. Perfect planning leads to sure success.…
How to get the most value from your marketing metrics Typography Tips Collecting the data you need 1 st of all Too many businesses lack the capability to collect the data they need and analyze it effectively we need to collect data from any sources including our own data then analyse the data to get the most value from our marketing knowledge of our current business model would be the best way to succeed in business development.,it would allow us to go beyond our weaknesses and goals Using the right…
