Anyone who runs a website or is involved in SEO will know that backlinks are important. Although Google and other search engines have really tightened up on the effectiveness of backlinks in recent times to ensure only quality backlinks are used as ranking factors, backlinks still play a very pivotal role in helping pages and websites in general rank well in search results. These days Google doesn’t like what are obvious paid backlinks, or links that originate from low quality websites. The search engine giant is also starting to clamp…

When we think about rankings and traffic and SEO, most of our thoughts are often centred on producing written content. Many overlook the power of video and how videos can explode your website traffic. If predictions by Crisco are accurate, then by the year 2021 (only a mere 3 years away at the time of this writing), a massive 80% of all online traffic will be a direct result of video! That’s an enormous figure to wrap your head around when there is always so much focus on written content…

Many businesses build a website, create a Homepage, fill the rest of the site with content regarding their services and that’s about it. From that point on the website becomes dormant with regards to fresh content. Whether your business is online or offline, if you are running a website to attract potential leads and customers, then having a blog that is regularly updated with relevant content is one of the best online marketing tools at your disposal. In this article, we’ll be covering some of the top reasons why your…