Visualize a shop or outlet without a signage – no windows, no name, nothing. Buyers may drop in out of curiosity, looking for something the shop does not have. But, if the shop has a proper name with a product image or services on it, it would attract many potential buyers off the street and they will drop in the shop for exactly what they are looking for. Moreover, some of these buyers would also tell other potential buyers about their buying experience as well as about the shop and…
You must be wondering about the benefits that can be reaped from social media. The entrepreneurs are in a continuous struggle for knowing the benefits of social media. The article sheds light on the positive impacts bestowed by social media. Let’s zoom the benefit that may actually ratchet up your sales and leads. You cannot deny the basket ball’s alley-oop relation of the SEO and social media where the ball is lobbed by social and it is dunked by SEO. SEO strategy and social media The search rankings have no…
If you want to get successful and desired results for your corporation, you are supposed to follow some important steps just to ensure that you got the right professional workers running your website for getting proficient leads and act upon a strategic marketing idea. You must consider an SEO company of your own team and do make sure if you have chosen a good fit for your web. Furthermore, you should communicate with them regularly to get latest updates of work. To help you choose one of the best SEO…
Speed and reputation impact the ranking of your site. You can protect the SEO investment you've made with site security and backups. Don't risk losing your place to downtime or ransomware attacks when it's so simple to prevent. You can move your site back to a previous version with a click, so you're open for business again ASAP if anything ever goes wrong. Daily scans will warn you of malware so you can keep your site safe for customers. Unlock the power to be involved in the process or just…
Speed is essential. There is no denying that a quick, nimble web page trumps a slow site. Both users and search engines know that. Website load time statistics from numerous studies clearly show that if the average page load time exceeds 3 seconds, the abandonment rates soar. High bounce rates telegraph to search engines that visitors don’t find the website useful, which affects the ranking directly. And if that wasn’t enough, the numbers clearly show that shoppers avoid returning to eCommerce sites with performance issues. The marketing truism that there is no…
For years now Google has been working towards improving its voice search technology and algorithms. With so many people using a mobile device to access the internet these days, many people prefer to simply speak their search query rather than try to type it on a small screen. What this means is that people tend to speak a more detailed query as compared to typing, and Google has had to constantly modify how it’s search engine interprets these semantic queries. With many mobile devices equipped with enabled location tracking, many…
To get favor in the search engines these days, the real focus is on useful content. Most importantly, quality content that really helps the reader. That’s what search engine giants like Google are placing more and more emphasis on. Google wants to present the most relevant and useful content when someone queries its search engine. No matter what your business is – whether is a business that solely operates online or offline, or a combination of the two – the more helpful and readable content you have on your website,…
With mobile being one of the most popular ways for people to search the web, and voice apps such as Siri and Google Home taking a lot of the arduous typing out of the equation, voice search is on the increase. This means instead of people typing their search request into a search engine like Google, they are simply “speaking” what they want to find. But does it really matter whether someone speaks a request or types it? It can. For starters, people are by nature lazy typists. We see…
Google is always changing and updating its algorithms in a bid to deliver the best and most relevant results for searches on it’s platform. With so many people conducting searches via a mobile device these days, Google is on the verge of introducing its Mobile-First algorithm. But what is Mobile-First and are you ready for it? Google’s Mobile-First Index Explained Mobile-First is a new search index Google will likely be introducing and rolling out sometime in 2018. According to a variety of recent studies, some 60% of the global population…
“The money is in the list” is a very common expression in the internet marketing world, but it’s not a term that’s relevant only to IM and related businesses. Every single business that has a web presence can benefit from growing and nurturing an active email list, whether your business operates entirely online or offline. Why Have An Email List? It doesn’t matter what sort of business you run, building an email list of relevant subscribers is simply a wise idea on a number of levels. Not everyone who visits…
