GOOGLE ADWORDS & PAY PER CLICK

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.

NOTE: A company can gain ‘instant position 1’ ranking for any keyword with enough money paid to Google. A clever strategy, however, can result in 10x traffic and conversion.

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GOOGLE ADWORDS

Google uses characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. Everyone wins!

FACEBOOK PAID MARKETING

Facebook Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on a desktop. Ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page. Excellent for branding.

BING ADS

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of June 2015, Bing Ads has 33% market share in the United States.

YOUTUBE PAID ADS

Advertisers, viewers and YOU! The key to monetization with ads is an engaged audience. ... Advertisers look at YouTube as way to reach and target audiences. If your audience is really engaged, and if they're a demographic that brands really want to reach, advertisers may be willing to pay to run ads on channels like yours.

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